words and copywriting b2b

I’ve been thinking a lot about what I should write in my first blog post. And I think I know. I will simply (I believe in simplicity!) invite you for a small trip to the intricacies of modern communication and marketing…

You see, all that communication stuff is a bit complicated. Overcomplicated even for my taste. Some things are made just to make a lot of money for the maker, and some truly change the way we communicate. But I think that it all comes down to the word. No matter where, when, how and why. Without word, your company does not exist. Does not develop. Does not acquire new customers/clients.

How do you promote your company? With TV commercials? Advertorials? In social media? In Google? On billboards in the city centers? Through Public Relations? And now think that someone has taken away letters, digits and words from your ads. What’s left? Maybe some pictures, maybe some fancy icons? Do your ads still make any sense, any impression? Do people know where to go for your products and services? Obviously not.

The word is the essence of every company and every marketing campaign.

That’s why I do what I do. I write so you can sell. I’ve been in professional communication for almost 8 years now. I have written hundreds of texts and copies. The word has always been my key tool to work with.

And now I want to help you! Stay tuned and if I could help you anyhow – just drop me a line!

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