Every profession needs tools that streamline and accelerate work. It’s the same story when it comes to occupations related to creating, optimizing and publishing content. Today, there is a wide selection of tools for copywriters and content writers. How can you pick the best ones? I hope my list will help you make an informed decision that will substantially improve your everyday work. Let’s get down to business!
I have to be honest; I try to limit the number of tools I use to the necessary minimum. I believe that going overboard with them defeats the purpose. Ultimately, you end up learning and using more and more tools instead of focusing on the quality of your content. That’s why my list won’t be long. I’ve included only these tools for copywriters and content writers that I use myself and appreciate their role in the content production process.
So, without further ado, let’s see what tools (six of them, to be precise) make your work more effective and quicker.
The best tools for copywriters and content writers – a subjective selection
STORING AND SHARING TEXTS: GOOGLE DRIVE
That’s one of every copywriter’s must-haves. With Google Drive, you can easily store all your texts and accompanying files in the cloud where they are safe (you don’t have to worry about backup, which is super convenient). Additionally, you can easily share your files and work on them with your coworkers and clients. And since almost everyone has a Google account, it is highly possible that your clients already use this tool. I like to create separate directories for my clients. Each client has full access to their folder, which is divided by months or projects. This way, everything is clear and legible for both parties. And here’s another protip: You can create a sheet where you will keep the list of all the texts/projects that you’ve done in the given month. This way, the settlement at the end of the month is a breeze because you have everything outlined in a single file.
LINGUISTIC CORRECTNESS: GRAMMARLY
This platform is a must-have for everyone who writes in English. With Grammarly, you spot every typo and error in your texts. The basic version of Grammarly is free to use, which is great. However, if you want to access all of this platform’s features, you’ll have to opt for Grammarly Premium. In this extended version, you get a space to store your texts and a plagiarism checker (yet another useful feature). Plus, Premium gives you more suggestions concerning your content to improve your writing, primarily regarding correctness, clarity, engagement and delivery. All in all, a tool worth using.
STOCK PHOTOS: PIXABAY
Sometimes, you need to add some stock photos to your text. There are many free stock photo repositories out there, but I’m a huge fan of Pixabay.com. It has a really wide selection of photos and graphics, including illustrations and vectors. With Pixabay, I can easily find what I’m looking for nine times out of ten. Moreover, Pixabay enables downloading files in really large resolution, which is a nice side benefit.
CONTENT IDEAS: ANSWERTHEPUBLIC.COM
When it comes to tools for copywriters, I simply cannot omit AnswerThePublic.com. Although this tool is used primarily for SEO purposes (learn how to write SEO-friendly content), the fact is AnswerThePublic comes in handy when you’re looking for content ideas. You get three searches per day for free, and that’s sufficient. All you have to do is type in a specific query (e.g., email marketing), and you’ll get a ready-made list of ideas comprising:
- Questions (e.g., how email marketing improves engagement)
- Prepositions (e.g., email marketing WITHOUT a website)
- Comparisons (e.g., email marketing and newsletters)
- Related things (e.g., email marketing course)
No one will say that out loud, but we all sometimes lack words 🙂 And that’s when you need Thesaurus.com – a dictionary of synonyms and antonyms. It’s extremely useful when you don’t want to write endlessly the same word, e.g., “important”. Here are some suggestions for you 🙂
There are several tools that help copywriters in assessing the SEO-friendliness of a specific text. Contadu.com is one of them, and that’s the tool I’m happy to recommend. With this tool, you can easily find out:
- What keywords should be used in your text, and how often
- How many points your text gets (in comparison to other pieces in TOP10 in the SERP)
- What to do to make it more SEO-friendly
You can even generate a list of ideas to tackle in your posts (e.g., Contadu can provide you with a list of questions to answer). All of that is available via one legible dashboard, where you can write and optimize your content for SEO purposes. You always get a detailed analysis of your pieces, just like this one:
Summary: How to pick the best tools for copywriters
Of course, many people will say that my list isn’t complete, and there should be more tools listed here. That’s not what I want to do. Today, I showed you only the tools that I use and appreciate. There is no doubt that you can use dozens of different tools for copywriters. But they are not necessarily worth your time. It’s better to use two really useful tools than ten that mainly waste your time.